Google
lets you customize your ads to match the ‘look and feel’
of your site. Google also gives you some good advice on
‘where’ to place these ads on your site to increase your
click-thru rate. It would be a good idea to read this
section before you place the Adsense Code on your site
or blog.

Google also lets you track your adsense code on 200
different urls (channels) so you can see which web pages
or blogs are earning you money. As part of Google’s ‘TOS’
Terms of Service, individual publishers (that’s you!) are
not allowed to discuss any Adsense earnings they get from
Google. So mums the word.

However, one of the ‘keys’ to making ad revenue from
your Google Adsense account has to do with ‘keywords’. Obviously, some keywords are worth more than others,
that is – certain keywords or phrases that people type into
search engines will pay more. For example, which one do
you think will bring in more revenue to your Adsense
program — someone searching for a home loan or someone
searching for a baseball cap.

Many webmasters or bloggers use sites like www.overture.com
to see what advertisers are paying for certain keywords.
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